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Lead generation is an essential aspect of content marketing. Without lead generation, you’re just publishing and promoting content, hoping that people will buy or sign up for your products! While this sometimes happens in real life, some people will buy things on the spot; the truth is the majority won’t.
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You need to have a lead capture system in place, so you can continue reminding your target audience that your brand exists.
Then, you can get in touch with them later on, to share your news and updates and persuade them to move down your content marketing funnel.
