You will need to cover the management structure and ownership of your business. It’s okay if one person fills a number of roles. Online businesses that are starting up often don’t have more than one or two people running the whole business.
During the startup period, the owner is not going to be receiving a paycheck or any benefits. Initially owner salaries are going to be figured out based on the profitability of the company, but they should never be more than fifty percent of the profit of the business.
If the company is limited, there will be the distribution of shares among the owners. That could be one person, two people or more, but the breakdown needs to be included in the business plan so potential investors know and understand the business structure.
You will also need to include the managerial style that you plan to use. This should be broken out so that not just investors, but business owners can stay on track and later compare.